View Full Agenda
Agenda › Sessions

Monster Energy Transforms Its Product Launch Process

Learn how Monster Energy digitized and streamlined its product launch process with Winshuttle’s New Product Introduction solution. You’ll learn how the company empowered people in the business to own the data and process, thus building a sustainable, systematic workflow, resulting in improved data quality, increased launch capacity, and clear visibility to tracking progress.

Monster was able to reduce the lead time for initial material setup by over 50 percent. Furthermore, data entry errors were significantly reduced by adding defaults and rules while data ownership and accountability resides within business groups. This allowed the master data management group to focus on data governance. This new workflow process allows Monster to better allocate people resources, improve data gathering efforts, and support a centralized database repository that includes reporting.

Key Business Benefits:

  • Improved data quality
  • Increased launch capacity
  • Clear visibility to tracking results
Track 6
  • Rudy Rios
    SAP Solutions Architect, Monster Beverage Corporation